EUROSHOP 2026: why IDW Paris has a place at the heart of global retail

EUROSHOP is much more than just a trade show. It's the place where tomorrow's retail takes shape. And this year, IDW Paris is presenting a clear vision: visual merchandising can be both desirable, manager and deeply rooted in brand identity.

From 22 to 26 February 2026, Düsseldorf is becoming the epicentre of global retail.

Thousands of professionals. Hundreds of innovations. Conversations that will shape the face of shop windows, boutiques and commercial spaces for years to come.

For IDW Paris, EUROSHOP is not just a commercial showcase. It's an opportunity to affirm a conviction: visual merchandising no longer has to choose between beauty and responsibility.

And we can't wait to show it to you.

EUROSHOP, the pulse of global retail

EUROSHOP, is the exhibition where all retail players.

Visual merchandising managers in search of innovation. Retail architects designing the spaces of tomorrow. Committed brands who want to give meaning to their window displays. Manufacturers pushing the boundaries of what's possible.

This is where trends emerge, where partnerships are formed. This is also where retail takes the time to reinvent itself.

What makes EUROSHOP unique is the diversity of profiles it brings together.

We see responsible for CSR looking for sustainable solutions without compromising aesthetics. Art directors looking for materials that tell a story. Retail project managers who want to combine speed of execution with customisation.

EUROSHOP, It's a place where questions are asked out loud:

• How to embody the’brand identity in a mannequin?
• How to integrating circularity without sacrificing desirability?
• How to create facilities that last, that are evolving, that make sense?

And it is precisely these questions that we have been answering for 36 years.

Visit our stand Hall 10 - C04, We're not just here to show models.

Our prototypes presented at EUROSHOP embody a dual promise:

1. Circularity as an aesthetic signature. Our mannequins are made from bio-sourced and recycled materials. But it's not a compromise. It's a strength. Recycled materials become unique textures, surfaces that tell a story, details that give character.
2. European know-how at the service of identity. In our workshops in Europe, our sculptors work every day to bring to life a posture, a gesture, an intention. Each model is designed to embody a brand, not to follow a fashion trend.

It is this marriage between circularity and creation that we embody.

Our models are designed to have several lives. They can evolve, transform and adapt to new collections. They stand the test of time without losing their desirability.

Because true responsibility is not about producing «less good but eco-friendly» products. It's about creating objects that last, that inspire, that inspire.

Because we're not just manufacturers. We're your creative partners.

EUROSHOP is the ideal place to affirm what we stand for: the visual merchandising is not just about aesthetics. It's an act of communication. A way of conveying values. A way of creating a bond between a brand and its customers.

And when this visual merchandising includes circularity, transparency, the human know-how, it becomes much more powerful.

It's this vision that we want to share with the global retail community.

What sets us apart is our global approach:

• We don't offer «standard» mannequins to which we add a responsible varnish.
• We co-create with brands to translate their DNA into volume, posture and presence.
• We integrate circularity right from the design stage, not as an option.
• And we use 3D technology to promote agility: rapid prototyping, testing, adjusting, without waste.

This triple promise : creation, circularity, identity, This is what makes IDW Paris such a relevant player.

EUROSHOP isn't just about looking. It's about sharing. Questioning. Co-constructing.

This is why our stand Hall 10 - C04 is not designed as a simple exhibition.

We want to take the time to listen to you.

Listen to your plans. Your challenges. Your questions. Your ambitions for your retail spaces.

Because it's in these conversations that the best collaborations are born.

• Are you thinking about integrating circularity into your points of sale?
• Looking for a way to translate your brand identity into volume?
• Are you planning a complete overhaul of your retail space?

Come and discuss it with us.

Our team will be on hand to answer your questions, share our expertise and work with you to devise solutions tailored to your needs.

Make an appointment for a privileged visit

EUROSHOP is intense. Thousands of visitors. Hundreds of stands. Not much time to get to the heart of the matter.

That's why we decided to create an appointment booking system.

A dedicated timetable to give you the best possible welcome

Rather than just passing through, book a special time with us.

This will enable us to :

• To welcome you in the best conditions,
• Discuss your plans without rushing,
• Presenting our innovations in detail,
• Start building together.

Our team will get back to you within 48 hours to confirm your visit and give you all the practical information you need.

EUROSHOP 2026 is just a few days away

And we look forward to seeing you there.

We look forward to showing you how circularity can become a creative language. Looking forward to discussing your projects, your challenges and your vision of tomorrow's retail. Looking forward to proving that a mannequin can be beautiful, sustainable and meaningful all at the same time.

See you soon in Düsseldorf.