We often talk about models. Rarely about the people who create them. Behind each IDW mannequin are expert hands. Sculptors who shape the material, who give meaning to every curve, who translate a brand identity into volume. At EUROSHOP 2026, our sculptors opened the door to their creations. To ...
EUROSHOP is much more than just a trade show. It's the place where tomorrow's retail takes shape. And this year, IDW Paris is presenting a clear vision: visual merchandising can be desirable, responsible and deeply rooted in brand identity. From 22 to 26 February 2026, Düsseldorf will become the epicentre of retail ...
In 2026, visual merchandising is no longer just about creating desire. It must do so with meaning. Retail is entering a new era in which visual impact and environmental impact go hand in hand, in which creativity is combined with circularity, and in which every mannequin, every window display and every installation must tell a story that resonates. For a long time, ...
2026 Eco-designed site created by WebMarketing Consulting