In the world of retail, every detail counts. Yet one element continues to go unnoticed: the mannequin.
Often perceived as a simple presentation aid, it is in fact the first ambassador of brand identity.
From the morphology to the silhouette, from the gesture to the material, the model visually translates what the brand embodies. When it's poorly chosen, that's it. the story behind the window which loses its coherence.
From creative concept to visual coherence
Visual merchandising departments work for weeks on meticulous window display concepts: storytelling, lighting, colour... but few suppliers take the time to’adapt the models to the brand's personality.
At IDW Paris, Each creation begins with a dialogue:
- What emotion do you want to evoke?
- How does your brand express itself: bold, gentle, powerful?
- Which material best reflects your commitments ?
Thanks to the 3D modelling (CAD/CAM), We transform these intentions into faithful prototypes.
This stage ensures perfect alignment between artistic direction, product design and final production.
Identity is also about materials
A mannequin can be expressive... even in its composition.
Our recycled or bio-sourced materials (post-consumer polystyrene, bio-resin, FSC wood) bear responsibility of our customers.
They tell a coherent story: that of a luxury conscious of its imprint.
According to the’ADEME, 80 % of a product's environmental impact is decided at the design stage.
Hence the importance of rethinking the mannequin as a key element of the visual CSR strategy.
A brand partner, not just a supplier
Creating a mannequin means co-create an image.
Our teams work hand in hand with visual merchandisers and retail designers to adjust every detail: the curve of the back, the tension of the arm.
This demand for craftsmanship, combined with 3D technology, makes all the difference between an “installed” product and a living presence.
The model is no longer an accessory.
This is a brand image, A tangible reflection of your promise.
And when it's right, it doesn't just showcase your products: it also embodies your world.
