For a long time, retailing has opposed two worlds: that of sustainability, perceived as technical and restrictive, and that of desirability, closer to creation, aesthetics and dreams.
But the market is changing: visual merchandising directors, designers and CSR managers are now looking for a partner capable of combining positive impact and strong visual impact.
At IDW Paris, this equation is no longer a challenge: it's a commitment.
When circularity becomes a creative engine
Most retailers are facing the same problem: traditional mannequins generate massive waste and no longer fit in with low-carbon strategies.
And yet, according to ADEME, 80 % of a product's environmental impact begins at the design stage.
This is why we have developed a 360° approach for our recycled mannequins:
- recovery and sorting of old mannequins,
- fine shredding and material recycling,
- reintegrating recycled materials into new creations,
- premium finish in keeping with the brand's DNA.
The result? A sophisticated, noble, elegant material... that proves that sustainability can be beautiful, sensual and inspiring.
Sustainable design, the new signature of demanding brands
Our customers are no longer just asking us for a “mannequin”, but for a symbol of coherence.
Posture, body language, texture, bio-sourced or recycled materials... everything becomes a powerful visual message.
The mannequin is no longer a functional object:
- it's an identity medium,
- a sign of commitment,
- a silent ambassador for the brand.
Thanks to our 3D modelling, circularity is no longer a constraint: it becomes a creative playground, where each prototype of our recycled mannequins reflects your values and your aesthetic.
More responsible, but above all more desirable retailing
The “sustainable retail”is no longer an abstract concept.
It is a customer expectation, a reputation issue, and a differentiating criterion in tenders.
The artistic directors have understood this: responsibility is not the enemy of beauty.
It strengthens it.
Today's most memorable shop windows are those that tell a coherent, sincere and embodied story: those where form, material and gesture speak the same language.
Circularity is much more than an environmental gesture.
It is a a new creative language which gives brands the opportunity to reinvent their shop windows with meaning, beauty... and responsibility.
At IDW Paris, we create models capable of embodying this vision:
durable, desirable and designed to last several lifetimes.
