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Circularity and desirability: the new face of visual merchandising

NUDES COULEURS - CATALOGUE recycled mannequins STELLA - IDW PARIS

For a long time, the world of retail has been divided into two worlds: sustainability, perceived as technical and restrictive, and desirability, closer to creation, aesthetics and dreams.

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When brand identity takes shape: designing a mannequin that looks like you

DF02STL CLOSE - STELLA CATALOGUE - IDW PARIS

In the world of retail, every detail counts. However, one element continues to go unnoticed: the mannequin, often perceived as a simple presentation tool, is in fact the primary ambassador of the brand's identity. From morphology to silhouette, from gesture to material, the mannequin visually conveys what the brand ...

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  • Circularity and desirability: the new face of visual merchandising
  • When brand identity takes shape: designing a mannequin that looks like you

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